In an effort to stay fit, lose weight, dodge diseases and limit medical costs, Americans spend billions of dollars on health-and-wellness products each year. Sadly, many of the claims companies make to boost sales turn out to be completely false or not substantiated by research. The Federal Trade Commission works against deceptive marketing, shining a light on false claims and charging those companies that make them. For ensured safety and effectiveness, seek guidance from your doctor before using wellness products, particularly if they’re relatively new or make grandiose or miraculous claims.
1. HCG Diet Dangers
The HCG Diet involves taking hormones women produce during pregnancy while severely restricting their caloric intake. Company claims that the hormones stimulate weight loss are unsubstantiated, and in 2013 the Federal Trade Commission sent seven warning letters to different marketers of the product. The FTC has since brought charges against HCG Platinum and HCG Diet Direct, calling HCG “an unproven human hormone that has been touted by hucksters for more than half a century as a weight-loss treatment.” According to the Food and Drug Administration, the diet is associated with an increased risk of gallstones and potentially life-threatening conditions, including heart arrhythmias and electrolyte imbalances.
2. Sensa Salts: Senseless?
If you’ve been adding Sensa, a powder containing maltodextrin, tricalcium phosphate and silica, to your food in hopes of slimming down sans dieting or exercising as advertisements promised, you could be in for a disappointment. These supposedly clinically-proven claims were found to be unsubstantiated by the Federal Trade Commission in January 2014. “You should be skeptical of any supplement that calls itself revolutionary or makes claims such as ‘lose weight without changing your diet,’” said Dr. Charlie Seltzer, a physician and obesity specialist. “No such thing exists. Working with a knowledgeable health professional,” he adds, “such as a physician or dietitian well-versed in weight-loss science, is a better bet for safe, effective results.”
3. Acai for Weight Loss
Acai, a purple Brazilian berry with a natural chocolaty flavor, is rich in antioxidants, fiber and healthy fats -- a rare attribute for fruit. Acai-containing supplements have been touted as weight-loss aids without any supportive evidence, said the Federal Trade Commission. The FTC stopped Beony International and nine other companies from making these unsubstantiated claims -- including that the acai supplement could facilitate 25 pounds of weight loss per month -- on fake news websites they created. So while it may not be proven to whittle your waist, the berry is still good for you. “There are no apparent risks with the acai itself,” said Dr. Charlie Seltzer, a physician and obesity specialist in Philadelphia. To reap its nutritional benefits, consume acai berries, pulp or pure juice blends containing the pulp routinely. The effects of acai supplements remain largely unknown.
4. Hoodia
African Bushmen historically relied on hoodia, a cactus-like plant, to curb thirst and hunger during lengthy hunting trips. In recent years, the plant has appeared in weight-loss supplements. According to the National Center for Complementary and Alternative Medicine, there is no reliable scientific evidence supporting hoodia as a weight-loss supplement and appetite suppressant. In 2009, the Federal Trade Commission reported Nutraceuticals International and Stella Labs for making false claims about hoodia as an obesity treatment. Even if the claims were true, the supplements wouldn’t have worked: They were found to not actually contain any actual hoodia. “Due to the lack of regulation, there is a potential risk of toxins or impurities in any supplement,” said Philadelphia-based physician Dr. Charlie Seltzer regarding the hoodia claims.
5. Dannon’s Activia Exaggerations
Some health claims rely on exaggerated facts, making them wrongful and potentially misleading. After the Federal Trade Commission charged Dannon with deceptive advertising in 2010, the company agreed to stop stating that consuming Activia yogurt daily relieves digestive irregularity and that the yogurt drink DanActive staves off colds and flu. Both products contain beneficial bacteria known as probiotics, but the FTC deemed the claim that these health benefits were “clinically proven” to be false. While studies are ongoing, current research suggests that probiotics may help improve digestive function, help with side effects of antibiotics and support immune function.
6. Reebok Toning Shoes
If only wearing a particular brand of workout apparel could strengthen and sculpt your legs and derriere! Reebok falsely claimed that its toning shoes could do just that, issuing $25 million in refunds to purchasers in 2011, according to the Federal Trade Commission. A TV ad stated that the shoes were proven to work your calf and hamstring muscles up to 11 percent harder and your butt up to 28 percent harder merely by walking, according to ABC News, yet lab tests didn’t support these claims. When buying workout gear, you should carefully evaluate advertising claims. Grandiose statements that promise rapid, effortless or miraculous results should be viewed with no small amount of skepticism.
7. Skechers’ Misstep
Reebok isn’t the only shoemaker to take a huge misstep when it comes to claims around “shaping up” shoes. In 2012, Skechers USA, Inc. agreed to pay a $40 million settlement as a result of making unsubstantiated and misleading claims regarding their Shape-ups shoes. Print and television ads, which included celebrity endorsements from Kim Kardashian and Brooke Burke claimed that their Shape-ups shoes would help consumers lose weight and strengthen and tone their legs, buttocks and abs – that they could “get in shape without stepping foot in a gym.” The FTC also reported that Skechers participated in deceptive marketing with their Resistance Runner, Toners and Tone-ups shoes and consumers would be available eligible for refunds.
(Article originally posted on livestrong.com)
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